For header bidding to work across all video formats & overcome latency, yield & transparency barriers it
must work in an open, two-sided environment.
Cedato’s video header bidding is a hybrid solution that works both on the client and server side in real-time.
Making the best of both worlds, Cedato significantly reduces latency, minimizes VPAID/VAST errors and increases the scope of demand of unlimited campaigns.
Simply streamlines bidding across server & client side
More revenue from
detection and resolution
Greater transparency in
an open environment
Cedato Video Header Bidding works in real time both on the server and client side without slowing page loads.
On the server side Cedato video header bidding outsources the heavy lifting predictive optimization process. It takes into account multiple data-points beyond price, to deliver the best results. So, in effect it captures the widest range of available bidding sources before shortlisting the optimum set. It then sends the optimum results back to the client side for action.
On the client side Cedato video header bidding validates “last mile” video ad delivery by detecting potential VAST / VPAID errors and resolving them during the selection process.
By concurrently operaitng on the client and server sides, hybrid video header bidding addresses all the main shortcomings on one-sided processes to deliver the promise of programmatic video.
Today’s programmatic video market is rife with header bidding solutions; from RTB (Real Time Bidding), to Client (or browser-based) header bidding and Server-to-Server header bidding.
All these processes strive to replace the traditional Waterfall model with more effective transaction solutions.
In display, their results show cross-the-board improvements, but in video the ability to drive yield and deliver a full viewer experience across mobile, web and apps, has fallen short. Being a more complex technology landscape a new level of technology and expertise is needed to complete video ad delivery and secure optimum results.
Operating in real time across all video formats, hybrid video header bidding overcomes video fragmentation and compatibility issues to significantly lift demand, produce far higher fill rates, minimize latency, and reduce video ad errors.