As a video technology pioneer, Cedato places great importance on supporting the IAB’s latest Ads.txt initiative.
What is Ads.txt?
The Ads.txt initiative was created by the IAB to strengthen the level of transparency and help bring more trust and control to the advertising value chain. Originally called the Authorized Digital Sellers Project, it enables publishers to explicitly list all the parties that are allowed to sell or resell their inventory in an Ads.txt file that resides at the root of their domain, while enabling buyers to accept bids for domains only from their authorized sellers.
This process was designed to help publishers gain more control over their revenue value chain, and help buyers gain more validity of the inventory they are buying.
Why is Ads.txt so important?
Since its recent launch, Ads.txt has been gaining more and more traction from across the ecosystem.
The key benefit for publishers is enhanced transparency and visibility into who is selling their inventory and where. The effect of a missing or partial Ads.txt file can be substantial to a publisher, as it will significantly jeopardize its revenue stream.
Publishers who have implemented Ads.txt will also be prioritized on the new Cedato Marketplace.
What you need to do now
The implementation of Ads.txt is easy and simple. You can find detailed guidelines on the IAB site, and for adding your Cedato account and Cedato Marketplace, kindly refer to the instructions below.
How to implement Ads.txt for your Cedato account
1. Get your Cedato Network ID
You can find your Network ID in your Cedato dashboard account. If you have any
trouble locating your number, please reach out to your Cedato Customer
2. Add the following lines to your Ads.txt file
For a certified reseller of publisher properties:
cedato.com, 501446106, RESELLER
cedato.com, [Network ID in Cedato], RESELLER
For direct (owned & operated) properties:
cedato.com, 501446106, DIRECT
cedato.com, [Network ID in Cedato], DIRECT